When producing content for your digital communities, it is important to remember that both content and context go hand in hand. Instead of creating content that is simply enjoyable, make sure to create content that is both personal and revolves around your customers lifestyles. Continue reading
It’s not easy calling or classifying a brand as a top 100, and so, no matter how many times I stared at the title of this post, I’ve omitted the word TOP, and decided to leave this post title as “100 Jo Businesses on Twitter”. The listing of the accounts is based on: Content Quality, Frequency of Tweets, and well what I hope is authenticity of each channel. A big thank you for fellow Jo Tweeps for their kind recommendations 
Using social media for marketing your business and brand is no longer an option now a days, it’s a must! As brands are still trying to leave an everlasting print in the digital social sphere, they should remember it should be essential that they build trust with their customer via social media communities, the question is: how? Continue reading
Sometimes, it’s best to keep things to yourself, but that wasn’t the case with Pinterest until today, when the social network decided to allow users up to three boards where they could for the first time since the launch of the platform pin privately.
Social media is still relevantly new, and many companies have invested into fine tuning that learning experience to fit their marketing direction digitally. Yet many companies seem to be stuck in what I like to call the social media learning curve. They are continuously changing their strategy, shifting their content calendars, modifying the social media style, and that is simply confusing, irritating, and when it comes to management, they just see that learning curve going wider and higher, whereas most executives want that learning curve to be a flat line when possible. Continue reading
Since 2004 Facebook was a social media platform that started exclusively for students, and has managed to become one of the worlds fastest growing websites with over 1 billion users to date. Continue reading
Ladies, if you are reading this, it’s safe to assume that you do, but I am not here to talk about the Style in your closet. As for the gents, the style isn’t your font face either. Having a style integrated within your social media strategy is an important step to have consistent content that can be enjoyed frequently, all while keeping in mind that feedback and engagement via your channels is important to keep an ongoing conversation with your fans. So what is your style? Continue reading
If you are online, you’ve probably heard SEO here, there, and pretty much everywhere! It’s important because you need Search Engines to find the content you are creating. Here are 10 simple tricks to make sure YOUR CONTENT is SEO friendly. Continue reading
In social media being consistent when it comes to sharing your content online is key, but then again, spacing out your content so you don’t bombard your audience is equally important. Continue reading
Offers are a free way to get discounts from businesses, brands and organizations. When you LIKE the pages of the businesses you care about, you’ll not only see their updates but also their offers in your feed. Continue reading